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Azim Meghani
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Case study

Transforming Legacy Systems at Scale – Three UK

Client: Three UK Telecom

Three UK Telecom is one of the UK's leading telecom providers, serving millions of customers across contact centres and retail stores.

My Role:
Learning & Development Lead – System Launch Enablement
  • 98%Training CompletionCompleted within rollout timeline
  • -40%Escalation ReductionSystem-related escalations
  • +30%User ConfidencePost-training survey uplift
  • +15%Handle TimeImprovement in pilot group
  • 90%+Adoption RateWithin two weeks of launch

From Legacy to Velocity

  1. Legacy
  2. TNA
  3. Pilot
  4. Hypercare
  5. Velocity

Challenge

Three UK needed to modernize its internal systems by replacing legacy platforms like PeopleSoft and AskSid with the new Velocity platform. This transformation impacted 2,500+ employees across customer service, billing, and network operations. The mandate: deliver seamless adoption with minimal disruption — at scale — so every frontline employee could confidently support customers on Day 1.

My Role

  • Led the training and change enablement workstream
  • Worked in Agile, aligning content with evolving sprint outputs
  • Designed a blended learning experience tailored to frontline roles and pilot feedback
  • Partnered with Transformation, IT, and CX to ensure strategic alignment

ADDIE in Action — How I De-risked the Launch

ADDIE guided the full lifecycle — from needs analysis through evaluation — so training stayed aligned to changing requirements and real-world use.

  1. Analysis

    • Mapped current vs. future workflows across Billing, Care, and Retail
    • Identified high-impact tasks and error-prone steps in legacy systems
    • Defined MOS with stakeholders: adoption rate, escalation trend, confidence uplift

    Deliverables: TNA, role-task matrix, KPI alignment

  2. Design

    • Modular journey per role; microlearning + guided simulations + floor support
    • Assessment strategy: knowledge checks, task demos, on-the-job validations
    • Change enablement embedded: comms, job aids, and hypercare readiness

    Deliverables: Curriculum map, storyboards, assessment blueprint

  3. Development

    • Built Storyline simulations and Rise pathways; packaged SCORM to LMS
    • Created sandbox exercises mirroring Velocity UI and key workflows
    • Produced manager toolkits: huddle scripts, checklists, quick reference guides

    Deliverables: SCORM modules, simulations, manager packs

  4. Implementation

    • Ring-fence pilot with live customers on Velocity; rapid iteration of content
    • Scaled rollout with floorwalking, office hours, and champion network
    • Readiness checkpoints per region prior to go-live

    Deliverables: Rollout plan, comms cadence, hypercare playbook

  5. Evaluation

    • Level 1–3: learner feedback, knowledge gain, task performance in sandbox
    • Level 4: business impact — escalations, handle time, adoption, confidence
    • Weekly dashboards to SteerCo during hypercare; lessons-learned feed backlog

    Deliverables: MOS reports, SteerCo packs, improvement log

Adult Learning Principles — Built Into Every Step

  • Relevance & Problem-Centred: Scenarios mirror top-call reasons and billing fixes
  • Experience as a Resource: Learners compare legacy steps with Velocity workflows
  • Immediate Application: Sandbox tasks and floor prompts used on-shift
  • Self-Direction & Choice: Optional deep-dive paths and role-specific practice banks
  • Feedback & Reflection: Simulation feedback + post-shift quick reflections
  • Spaced & Social Learning: Cohort cadence, peer champions, daily standups

Stakeholder Approvals, Cadences & Agile Delivery

  • Governance: Weekly SteerCo (Transformation, IT, CX, Ops) for decisions and risk unblockers
  • Sprint Planning: 2-week sprints; L&D backlog aligned to UX/UI drops and API changes
  • Ceremonies: Standups (daily), backlog refinement (weekly), sprint reviews & retros (fortnightly)
  • Change Control: Versioned content tied to Jira tickets; release notes to regions before go-live
  • Approvals: Content sign-off from Product Owners & Ops SMEs; UAT validation in sandbox
  • Cadence Comms: Readiness scorecards to regions; hypercare updates every 48 hours post-launch

Outcome

Velocity launched with zero major service disruption, establishing a benchmark for future rollouts. High adoption and strong pilot results accelerated national deployment. Internal audits cited the L&D program as a key enabler of transformation success.

The enablement approach made a complex launch feel simple. Our teams were confident on Day 1, and it showed in the numbers.
— Transformation Lead, Three UK

Need to scale learning for a complex transformation?

Let's chat about how I can drive adoption, confidence, and measurable impact — just like I did for Three UK.